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BMW is in the midst of releasing the new X1, which is expected to be a bigger version of the brand's small X1 SUV lineup. The release date is set for fall, and the model will be available exclusively as an all-wheel drive, at least for the initial release.

The 2016 BMW X1 boasts a 2.0L turbocharged four-cylinder engine and can reach 60 mph in 6.3 seconds. The transversely mounted engine is…

TThe BMW 3 Series has always been among the company's lineup of signature models, and has been since 1975. Today, it accounts for roughly 25 percent of all BMW. The latest 3 Series has now made its way to consumers, and it doesn't disappoint. The current models aim to retain the brand's original image while giving it a more contemporary facelift both in terms of appearance and technology.

The BMW 2015 3 Series will contain a more fuel-efficient engine with plug-in hybrid options available. Other modifications include new LED headlights, a 4G wireless network, and over-the-air navigation…

Starting in July 2015, BMW will be releasing new color options for its 2015 inventory. So far, the manufacturer has confirmed two new palette options for the Coupe, Gran Coupe, and Convertible falling within the 4 series. Buyers will soon have the additional options of smokey topaz metallic and champagne quartz.

The first BMW dealership in the U.S. opened its lot in 1975. Fast forward 40 years, and the automaker is now the nation's top seller of luxury vehicles. It is also ranked number 11 in the world's most valuable and successful brands in a 2014 survey by Interbrand.

So what is the company's recipe for success? According to BMW of North America CEO Ludwig Willisch, the key is incorporating a variety of models in its lineup. In his own words, "We don't ever want our customers to grow bored." Starting with just four models in…

Parents are known for clinging onto their old clunker. Sure, the vehicle may hold a lot of nostalgic value, but it has probably seen its fair share of trips to the mechanic for repairs, not to mention the fact that the miles are really racking up on the odometer. Instead of a vase of flowers this year, why not make this Mother's Day extra special by surprising her with a new 2015 BMW?

If you are in the market for a new high-quality vehicle near Fletcher, BMW of Ashville wants to be your first (and last) stop. We love welcoming new and returning customers to our dealership, learning about what they need in a new vehicle, what the biggest challenges are with old vehicles, and helping clients pick out the perfect coupes, sedans, or SUVs to make their car dreams come true. It is not hard to ensure…

At BMW of Asheville our goal is to always be on top, whether that means our dealership is ranked  number one in customer service and high quality inventory out of all the Fletcher BMW dealerships or it means that our customers upgrade to the big dogs after purchasing one of our vehicles. Since both seem to be the case, I guess it's not necessary for us to choose between the two. BMW of Asheville…