Certified CenterThe first BMW dealership in the U.S. opened its lot in 1975. Fast forward 40 years, and the automaker is now the nation's top seller of luxury vehicles. It is also ranked number 11 in the world's most valuable and successful brands in a 2014 survey by Interbrand.
So what is the company's recipe for success? According to BMW of North America CEO Ludwig Willisch, the key is incorporating a variety of models in its lineup. In his own words, "We don't ever want our customers to grow bored." Starting with just four models in 1975, the inventory has grown exponentially, and the 2015 lineup has 100 models available in its showroom.
Having variety also increases consumer loyalty. With BMW, 60 percent of its customers who previously owned a BMW vehicle opted for another BMW when replacing their old car. The average loyalty rate for other auto brands floats between 42 percent and 48 percent.
There is a variety of BMW models that are developed and produced in eight assembly plants scattered over the world. Four are located in the company's home country in Germany, while two are in China, one is in the U.S., and another is in South Africa.
You can take advantage of the auto manufacturer's massive inventory by visiting BMW of Asheville--we have a lineup of new BMW cars near Hendersonville. This gives consumers plenty of options depending on their specific needs. In need of a family vehicle? Choose from one of the models in the 2015 BMW X3 series. Perhaps looking cool and showing off is more up your alley. In that case, shoot for the convertible Z series like the BMW Z4 sDrive28i convertible. Our dealership is located in Fletcher and serves surrounding cities like Waynesville. Visit our dealership in person to see with your own eyes why BMW is a top luxury car seller.