Certified CenterIt's nearly 2012, and the race for best selling luxury brand on the market is beginning to heat up. Of course, for the last 11 years, Lexus has held that title, with its counterpart Toyota holding its own as one of the best-selling brands in the entire industry. Waynesville 2011 BMW 3 Series drivers are excited to see that dynamic change, for a new king is awaking and ready to take his place atop the throne. We're talking about BMW, if you couldn't tell, who is threatening Lexus for the overall lead in the luxury market, with Mercedes following close on the heels of the BMW brand. While it hasn't been stolen yet, BMW is doing a great job focusing on the things that luxury drivers find most important, like tech connectivity, green engines and comfort. With time running out in 2011, the chances of BMW emerging as victor are becoming greater, although the brand will have to keep up the good work to stay ahead of Mercedes.
Waynesville 2011 BMW X1 drivers know that success is hardwired into the brand that BMW looks to project. In fact, the Los Angeles Times conducted a recent interview with US BMW President Ludwig Willisch, who commented: "Success has always been important to us. Successful people like to buy from a successful company. For a long time we have not been the top luxury brand in the U.S. It is still more important for us to be the most successful premium manufacturer in the world, but since we have been leading in the U.S. for the last 10 months, we are going to go for it." That's great news for anyone out there driving a 2011 BMW 3 Series car because success for the BMW brand yields great things across the company.
With Waynesville 2011 BMW X1 dealers waiting eagerly to find out the results of the heated race, 2011 will quickly come to an end. The auto industry had a very productive year, and the luxury market will hope to capitalize on that as we head into 2012, with BMW leading the charge.