For years, auto brands have been tying their car models to Hollywood powerhouses. Whether they're hiring actors to narrate and star in commercials or creating product placements in movies, cars have taken on the sexy mystique of the movie industry. For Hendersonville 2011 BMW drivers, luxury walks hand in hand with the star-studded culture of the movie industry, and that's why BMW enthusiasts were excited to hear about BMW's role in the upcoming fourth installment of the Mission Impossible series, entitled Ghost Protocol. As a result of this great product placement, the BMW brand is launching a brand new marketing campaign to capitalize off of its brand alignment. With a big star like Tom Cruise attached to the project, we imagine the movie is going to be a good one.
Of course, there are plenty of benefits around branding that the placement in the new movie will spur on for the BMW brand. Drivers searching for a BMW 3 near Champaign IL will come out in droves to see the movie, and the country will gain more exposure to one of the most legendary brands in the world. According to a recent article in Motor Authority, "The new program will include a number of online and in-dealer activities, including a 'self-destructing' offer running now through January 2. In addition to the new incentives, BMW dealers will be offering a number of special screenings of the film for loyal customers and a contest that will award an all-expense paid trip to the Mission Impossible 4: Ghost Protocol U.S. premiere, which takes place on December 16." For 2011 BMW drivers, the movie will represent a point of pride in the brand that they own.
Within the movie, BMW plans to present some visions for the future: cars that could represent the luxury driving experience over the next couple of decades. If you're searching for a BMW 3 near Champaign, you shouldn't have much trouble; the prominence of the BMW brand ensures that you'll be able to find BMWs anywhere in the country. We'll just have to wait a few years to see the future models in person.