"Performance Center Delivery"I wanted to let you know that the experience your team provided in allowing me the privilege of actually driving a car similar to mine in a safe but extreme manner was simply amazing! Most of us never have the need (hopefully) to drive these marvelous cars the way they were designed to be driven in emergency conditions. Your staff could not have been more helpful or professional. It was not only a thrill of a lifetime to drive on the road course, experience the skid pad, and to truly test the ABS brakes, it also assures that all of my future car purchases will be from BMW.Mike Tower
Thanks for the experience and for designing and building such amazing machines!
Very best regards,
March 15, 2009
Mr. John Fields
Fields Auto Group
670 W. Frontage Rd.
Northfield, IL 60093
Dear Mr Fields,
I recently purchased a 2005 BMW 645ci at BMW of Asheville. This was my 6th BMW that I have purchased and by far the best. As a side note, I still have one of the cars I purchased new 17 years ago(1992 525i with 247,000 miles). I consider myself a BMW enthusiast and quite knowledgeable about performance automobiles.
The purpose of my letter is to let you know of my very positive experience with BMW of Asheville and particularly Frank Jordan. Without going into all the details, my experience exceeded all my expectations and was quite refreshing compared to more recent experiences at other BMW dealerships. The attitude of the entire staff from start to finish was impressive. Congratulations on building such a fine organization! I'm so impressed with your dealership, I plan on driving the 60 miles to have my car serviced at BMW of Asheville even though there is a local dealership within 5 miles of my residence.
Mr. Jim O'Donnell, President May 1, 2009Stanley J. Endlich
BMW of North America, LLC
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677-7731
Dear Mr. O' Donnell,
I would like to relate my recent service experience at BMW of Asheville. I brought my BMW 530xi to this dealer to fix a battery drainproblem which necessitated jumping the vehicle on several occasions to get it started. Since I just relocated to Asheville and had not purchased my BMW at this dealership, I expected to be treated as a "visitor". Boy, was I wrong. When I arrived, Lee Hamilton, the service advisor, greeted me like I was a life-long customer. She spent the time to understand the situationand to relate it on the service order so the service technician could efficiently analyze the problem.
The battery drain situation was diagnosed as an intermittent problem. Being an engineer I know diagnosing an electrical problem can be extremely difficult. The drain did not occur every day. One morning when Chris, the service technician, came to work he noticed the drain had occurred and proceeded to try to identify the problem without even changing into his work clothes. Thats devotion to one's job.
When the problem persisted beyond the first week, Lee offered me a loaner vehicle, while they continued to try to diagnose the problem. This was a pleasant surprise, since as I said I was a "walk-in", and did not expect any "long-term customer" consideration.
On the technical side, Duane, the service foreman, moved my BMW to his service bay and together with Chris took a special interest in trying to find and correct the problem. Based on my conversations with Lee, who was extremely informed about their efforts whenever i called her, I understand they spent untold hours trying to resolve the problem. Unfortunately, even after a new battery and what I feel was more TLC diagnostic effort by Chris and Duane, the problem was never identified. Duane, however, would not release my car, until he felt the situation had been resolved and would not have a likelihood of reoccuring.
After not having any maintenance problems with my two previous BMWs, which were certified pre-owned vehicles, I decided to buy a new 530xi. After having persistent high battery drain problems with my 530xi, which began to occur shortly after it was delivered; I was becoming hesitant about buying another BMW. Not knowing whether my 530xi would start was frustrating.
Now, due to the efforts of Lee, Chris, and Duane, I am looking forward to my next BMW.
Stanley J. Endlich
January 4, 2010Kelly H. Phillips
BMW of Asheville
Steve Gordon-General Manager
649 New Airport Rd.
Fletcher, NC. 28732
Dear Mr. Gordon-
After enjoying my 330ci during my twenties, my husband and I made the decision it was time for me to "upgrade" to a sedan in preperation for a family. The decision was clear that I would stay within the BMW family; however we were torn between an SAV and a car.
On Saturday, October 31, we had some extra time and decided to stop in at BMW of Asheville to begin our search. We were still weighing our options and had no intention of purchasing anything. We weren't on the lot ten minutes before we were approached by a member of your sales staff, Hal Miller. We explained our situation emphasizing that we were not prepared to purchase, but rather just look around. We found him to be so helpful, easy to talk to, and friendly. It was a cold, rainy day and he showed no signs of agitation as we floundered around the lot moving from car to car. He happily ran back and forth to retrieve multiple sets of keys and allow us entry into all the cars that we showed interest in. He was never pushy, but rather extremely patient. After realizing the parameters of our budget, our needs, and wants, we decided that a 3 series sedan was the best fit for us. Unfortunately, my indecisiveness inhibited us from finding exactly what I "thought" I wanted . You see my 330ci was white and I had made my mind up that I did not want another white car. Imagine my surprise when my husband stumbled upon a white 328i and convinced me to "give it a try and just see if I liked it". Immediately, I knew this was the car I wanted and without even taking it for a test drive, we sat down to negotiate. We were then introduced to Steve Knupp whose personality and likability contributed further to our knowing we were making a good decision. We liked and trusted the staff and felt confident in our decision. After determining the worth of our trade-in, we negotiated a price and my husband and I drove off the lot that afternoon in our new white car.
I purchased my 330ci at a BMW dealership in Greenville, South Carolina and vowed afterwards that I would never return there. After multiple "miscommunications" made during the sale, being told that my vehicle was not under warranty at 55,000 miles (only to take it to the service department at BMW of Asheville and confirm that it was indeed under warranty), repeated unsuccessful service appointments, disappointing attitudes and behaviors, etc., it was such a wondeful experience to come to a dealership that has a welcoming atmosphere, pleasant sales and service staff, and most of all appreciates our business from the sale to the last service.
I have told my family, friends, co-workers and anyone else that will listen about our experience with BMW of Asheville. I learned today that a co-worker of mine visited your dealership this weekend and purchased a car as well. Coincidentally, Hal and Steve worked with him as well. I can guarantee you that when the time comes for us to "upgrade" again, we will return to BMW of Asheville.
A Happy Customer
Kelly H. Phillips
Mr. Steve KnuppJim Dunn
BMW of Asheville
649 New Airport Rd.
Fletcher, NC 28732
I could not let the opportunity pass to thank you and complement the great service we received when purchasing our new BMW X5 driving machine.
My note is especially to brag on the outstanding service and salesmanship of Trenton Braswell. I have dealt with many salesmen during my years, but we were greatly impressed with Trent's personality and patience. He followed up persistently but without any hint of being pushy. He answered all our Questions, many times, as we tried to comprihend all the new information bing presented.
It is easy to not pass along credit where credit is due; but in Trent's case, we wanted to make sure you knew how well he treated us on every level. We love the X5 and Trent made spending the extra money an enjoyable experience.
Steve, I am happy we were able to get reacquainted. Barb and I will stop in to see you the nexty time we are in the area- hopefully for some ice cream!
Mr. and Mrs. Jim Dunn
On March 31st BMW of Asheville sent 20 lucky people to the BMW Performance Center for the Experience of A Lifetime!! Here are some of their comments:BMW of Asheville-Performance Center Experience
Thank you so much for what I must say is the experience of a lifetime. As we left today from the showroom, I could not have imagined the experience I would have. Someone asked me on the way back if it was what I expected, and it was so much more. I could not have imagined cars performing any better than the BMW's I drove today. It is understandably the Ultimate Driving Machine!
Friday Services, Inc.
Thanks very much for the experience and hospitality of 3/31. I have not stopped telling my friends about it, and have referred at least two people to you for follow up. The day was great and first class all the way around, exactly what I would expect from BMW. My expectations, which were high going in, were exceeded. Kudos to you and your team for creating this experience for us.
Jerrell "J" Deaver
Manager of Business Banking
First Citizens Bank
I was honestly was not sure what to expect on the day of my visit to the BMW Performance Center, but a few hours later as I was zooming around the track in one of BMW's exquisite vehicles I knew this was going to be a day to remember! Having never been a "car person" before, I think I am one now. The vehicles that we were able to drive are moving pieces of art -- which I was able to fully appreciate with all the information the friendly and experienced instructors were sharing with us throughout the day. Thank you so much
Boy, getting to whole-heartedly sample such an incredible (and diverse) group of new BMW's is every gear-head's dream and beyond. We had the Z4 35i (with the top down....WOOWOO!!!), a 135i coupe (which, by the way, sold me...big time!....and I can't wait to pick up my new 2010 135i w/M-Sport package from you next week), a bad-boy 650i, a shockingly fast and surprisingly great handling 750i and last but not least, King-Kong...the X5-M.....OMG!
I can't say enough good things about the instructors.......talk about patience and understanding! They really worked so hard to see that we all had a blast with the cars. They had their hands mighty full trying to keep our adrenaline under control during the timed event in the M3s. That is some machine......it makes you feel right at home in it as soon as you pin the go-pedal and then experience the best brakes in the business. Thanks so much….
I know I told you how much I enjoyed yesterday in person, but I wanted to thank you again for one of the funnest days I've ever had driving a vehicle. I'm not one that loves to just drive just for the sake of driving, however I think that opinion has now changed since I have had the experience of being in the driver seat of one of your BMWs!! It was a lot of fun, and I can't wait to come back and share the experience with Vincent.
Thank you so much for such an incredible event and opportunity. I have raved to many of my friends about the experience.
I learned that you guys do it right. Your efforts are far above and beyond any organization I have ever been a client of or associated with. It should be a complement that I feel somewhat envious of how outstanding your client development is relative to my own business. I think, unequivocally, the reception I had yesterday will make me a customer.
I have known David Starkey for several years but saw a different facet of his personality yesterday. David was my driving partner and is a certified wild man and want-to-be Formula One driver. He was very impressive an quite talented in more than just music.
John C. McCormick, Jr.
Managing Director - Investments
Resident Branch Manager
I had such a wonderful time on Wednesday and have told countless people about the experience, thank you! Their reactions range from complete jealously (ha ha!) to wanting as much information about the experience as possible so they themselves can look into doing it. Can't thank you enough- the hospitality, knowledge, and of course the adrenaline rush, were all top notch! Truly at the top of my list of my favorite adventure to-date.
April 8, 2010James Reinhard
Steve Knupp/Frank Jordan
BMW of Asheville
649 New Airport Road
Fletcher, NC 28732
Dear Steve & Frank,
Just a short note to thank you for making my purchase of a 2007 X5 CPO such an easy and pleasurable experience. I never felt pressured, our negotiations over price were reasonable and the overall experience businesslike and transparent.
It is quite apparent that BMW of Asheville is under new ownership, which is dedicated to fair prices and outstanding customer support. You have earned my loyalty and I will look to you in the future for my next BMW and all my service needs.
"President"26 July 2010Jack T. Chandler, Diversified Development Corporation
BMW of Asheville
Attention: Steve Gordon
649 New Airport Rd.
Fletcher, NC 28732
Having been a BMW owner of various models of BMW's continuously for over 30 years, I have had the opportunity of dealing with a wide variety of BMW dealers, both from purchasing and service standpoints. In your case, my first and current experience with you Dealership has been one of extreme satisfacion. My first impression was made on the phone in a conversation between your Receptionist, Elouise Cummings, and myself. She was friendly, positive, and conducted herself in a very profesional manner. She conveyed the impression that your Dealership was very interested in my business, whatever the level.
I also was very impressed with your Service Manager, Josh Knuckles, which I conveyed in a letter to Dave Reiff. As I stated in my letter to Mr. Reiff, if i were conducting a study relating to marketing issues concerning your Dealership, I would have to say I couldn't make any suggestions. I consider both of your staff extremely valuable members of your team, and because of them, be assured that BMW of Asheville will be my dealer of choice. Further, I will be replacing my current 330i in the Spring, and it is highly possible that I will be purchasing a new vehicle from your dealership.
Please convey my appreciation to both of these staff members, and I look forward to meeting you in person sometime in the future. Should you wish to reach me, my North Carolina office number will be xxx.xxx.xxxx until 24 September. After which, I'll be moving back to Florida where it's warm!
Jack T. Chandler