• BMW

BMW of Asheville

649 New Airport Road
Fletcher, NC 28732

  • Sales: (888) 893 - 7743
  • Service: (888) 483 - 5001

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    Staff at BMW of Asheville


    Click on one of the people below to find out more information.

    • Steve Gordon
      General Manager
      828.681.9900

      The "BMW GUY"!

      I am Steve Gordon, General Manager for BMW of Asheville. I am an auto industry executive with a broad experience of over 40 years in Retail Auto Dealerships, OEM Operations as well as the lender side of the auto industry.

      I personally invite you to come into BMW of Asheville and "Experience the Difference"

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    • Robert Wood
      Internet Sales Manager
      828.681.9911

      Click on either of the Badges below and you can learn more about Woody





      View Robert Wood's profile on LinkedIn

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    • Steve Knupp
      Sales Manager
      828.681.9913


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    • Richard Cole
      Assistant Sales Manager
      828.681.9910


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    • Trenton Braswell
      Finance Manager
      828.681.9914

      Trent moved to WNC in February of 2006 with his wife Holly. After 8 years, he considers this area "home". A lot of his time is spent at BMW of Asheville, but he loves to spend his free time enjoying all that Asheville has to offer from the outstanding restaurants to the acclaimed mountain bike trails in Pisgah National Forest.

      At BMW of Asheville, Trent strives to provide the best benefits for each customer's driving habits, and because he is a man who loves a deal, he aims to provide the best value for his customers as well!

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    • Chris Slagle
      Client Advisor
      828.681.9905

      Living in Western North Carolina for well over 30 years; Chris has a proven track record in Sales and Management during his career. He is a proud father to 3 wonderful daughters plus one awesome grandson!

      Chris is a diehard hockey fanatic as well as a player who enjoys every moment and highlight of his beloved Chicago Blackhawks "GO HAWKS!"

      Chris is always there to help you in your purchasing decisions!

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    • Joshua Kem
      Client Advisor
      828.681.9903

      Joshua is the consummate salesman. In fact, he's been selling most of his life. At age 11, Joshua negotiated the purchase of his mother's first car as she felt apprehensive with the car buying process.

      Joshua is passionate about the needs and goals of his clients, and he specializes in bringing peace of mind to car buyers who have previously struggled with buying or selling their cars on their own or with another dealership.

      By making an industry leap to BMW from Real Estate, Joshua has found professional success at a high level by leading the dealership in sales on numerous occasions and is an integral part of the dealership's record-breaking sales team. He has made a high-level commitment to BMW product knowledge through continuing education and by attending conferences throughout the country.

      In his spare time, Joshua enjoys a good happy hour with friends, golf, the sounds of a great music playlist, weekends at the Biltmore Estate, and Sunday morning drives in his BMW along the Blue Ridge Parkway.

      Joshua may be contacted at joshua.kem@fieldsauto.com or 828.681.9903.

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    • Javier Escobar
      Client Advisor
      828.681.9908

      Throughout his 5 year tenure with BMW, Javier has built a reputation for being thorough and complete.

      Javier Escobar is at the forefront of the fast moving technology wave. With deep technology knowledge, Javier is a champion when it comes to servicing his customers.

      Embracing the core values of integrity, innovation and growth; Javier consistently ranks among the top BMW employees. He is a 4-time "Salesman of the Month" Award winner, as well as receiving the "#1 in Customer Satisfaction" Award on multiple occasions.

      Adding to his total customer service experience, Javier is also the "Back-Up" Business Manager. Helping out when the Business Manager is away from the dealership.

      During his time personal time he can be found enjoying time with his family that includes a retired Italian Greyhound show dog.

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    • Jack Cummins
      Client Advisor
      828.681.9927

      Jack moved to WNC in August of 2009 by way of Long Island, NY. He's in his 27th year of marriage, and still deeply in love with his wife, Heidi. How she has put up with him for this long is simply a miracle.... Jack also has one son who is proudly serving in the USAF. A favorite past time for Jack is reading about history and tales of survival and perseverance. You can also find him socializing with friends in Hendersonville at his favorite local restaurants.

      Jack is new to BMW, but not new to exceptional customer service. He is fun to talk with, and is eager to help in anyway possible.

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    • Randy Medford
      Client Sales Advisor
      828.681.9907

      Randy is a native of Waynesville and has just recently moved back after being away for almost 40 years. "The area has definitely changed but the one thing I have noticed that has not changed is the people. They are still as gracious and kind as I remember them being. Moving from Miami was definitely a big change for me in many ways; however, it is great to be back in the Blue Ridge mountains again and be back to the place I have always considered as home."

      Randy literally grew up in the automobile business. Spending days after school at the family automobile dealership quickly initiated a genuine interest in the auto industry. After finishing college, Randy joined his father in the family business and spent almost 30 years learning the business as well as developing a deep appreciation for the automobile industry.

      "My father taught me a multitude of things about the auto industry, but there was one paramount principle he drilled into my head and one in which he himself never deviated from and that was providing exceptional customer service to every customer. He instilled that in me early on and I continue that commitment today with my customers."

      After Randy's father retired and the decision was made to sell the business, Randy's real interest in a specific automobile surfaced. Having a passion for premium European automobiles, and more specifically BMW, the move from the domestic side to BMW seemed a more natural fit for Randy.

      "It is extremely easy to sell something you genuinely believe in. BMW is an incredible automobile and is superbly designed and built for both safety and performance. Its a rewarding feeling to know you are providing a phenominal product that your buyer will receive many years of enjoyment from."

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    • Russell Stokes
      Client Advisor
      828.681.9912

      After growing up in Hendersonville & spending the last 22+ years living near the "big city" of Charlotte, Russell has returned home to WNC. Quite literally "home", as he, his wife Wendy and their daughter Kendal have moved back into the home in Laurel Park where he spent his first 18 years: "After my parents passed away in the late 90's, I sold the house & have regretted it ever since. Now we're back & all is right with the world!"

      Russell has a broad range of business experience encompassing retail sales and management in the automotive and telecommunications industries, business-to-business chemical sales, and ministry-related work with a focus on youth. Russell has received numerous awards and recognitions over the years for sales and customer service excellence, and as a dedicated auto enthusiast he is excited to be part of his favorite automotive brand here at BMW of Asheville!

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    • Joshua Moniz
      BMW Genius



      I love what I do, and do what I love. Growing up, I've always helped my Father in the restoration and showing of many classic vehicles. As a kid I just soaked up all the information about cars that I could, and that's now just rolled out into my position here at BMW of Asheville. I call the downtown area of Hendersonville my home, where my family and I refurbished a historic home. My free time is usually spent reading, dancing, and with my two dogs. I have a German Shepherd, and a Belgian Malinois, so there is rarely a dull moment in our home. I'm thankful to be here in this amazing area, and thankful to be working with some really amazing cars.

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    • Dave Reiff
      Service Manager
      828.681.9926



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    • Joey Beckham
      Warranty Administrator
      828.681.9902


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    • Joel Ruff
      Service Advisor
      828.681.9930


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    • Norman Locey
      Service Advisor
      828.681.9929


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    • Scott Parker
      Parts Manager
      828.681.9924


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    • Terry Hymel
      Parts Advisor
      828.681.9922


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    • Sarah Hamill
      Office Manager
      828.681.9933


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    • Charlotte Hyatt
      Title Clerk
      828.681.9932


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    Get to know our trusted and talented staff here at BMW of Asheville! Our BMW specialists will be more than happy to sit down with you help with any of our BMW needs. From new and used BMW sales to BMW financing assistance, there is someone here that can help point you in the right direction. If you want to get in touch with any member of our staff go ahead and click through their picture to receive their contact information. You can always contact anyone from our BMW dealership by calling (888) 893-7743 and asking for your preferred point of contact. We look forward to helping you with all of your BMW needs at our North Carolina BMW dealership.