BMW of Asheville

649 New Airport Road
Fletcher, NC 28732

  • Sales: (888) 893 - 7743
  • Service: (888) 483 - 5001

Model Selector


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  • ActiveHybrid-Series

    Staff at BMW of Asheville

    Click on one of the people below to find out more information.

    • Steve Gordon
      General Manager

      The "BMW GUY"!

      I am Steve Gordon, General Manager for BMW of Asheville. I am an auto industry executive with a broad experience of over 40 years in Retail Auto Dealerships, OEM Operations as well as the lender side of the auto industry.

      I personally invite you to come into BMW of Asheville and "Experience the Difference"

    • Robert Wood
      Internet Sales Manager

      Click on either of the Badges below and you can learn more about Woody

      View Robert Wood's profile on LinkedIn

    • Steve Knupp
      Sales Manager

    • Richard Cole
      Assistant Sales Manager

      I am now RETIRED!! Thanks for everything :)

    • Trenton Braswell
      Finance Manager

      Trent moved to WNC in February of 2006 with his wife Holly. After 9 years, he considers this area "home". A lot of his time is spent at BMW of Asheville, but he loves to spend his free time enjoying all that Asheville has to offer from the outstanding restaurants to the acclaimed mountain bike trails in Pisgah National Forest.

      At BMW of Asheville, Trent strives to provide the best benefits for each customer's driving habits, and because he is a man who loves a deal, he aims to provide the best value for his customers as well!

    • Chris Slagle
      Client Advisor

      Living in Western North Carolina for well over 30 years; Chris has a proven track record in Sales and Management during his career. He is a proud father to 3 wonderful daughters plus one awesome grandson!

      Chris is a diehard hockey fanatic as well as a player who enjoys every moment and highlight of his beloved Chicago Blackhawks "GO HAWKS!"

      Chris is always there to help you in your purchasing decisions!

    • Joshua Kem
      Client Advisor

      Joshua is the consummate salesman. In fact, he's been selling most of his life. At age 11, Joshua negotiated the purchase of his mother's first car as she felt apprehensive with the car buying process.

      Joshua is passionate about the needs and goals of his clients, and he specializes in bringing peace of mind to car buyers who have previously struggled with buying or selling their cars on their own or with another dealership.

      By making an industry leap to BMW from Real Estate, Joshua has found professional success at a high level by leading the dealership in sales on numerous occasions and is an integral part of the dealership's record-breaking sales team. He has made a high-level commitment to BMW product knowledge through continuing education and by attending conferences throughout the country.

      In his spare time, Joshua enjoys a good happy hour with friends, golf, the sounds of a great music playlist, weekends at the Biltmore Estate, and Sunday morning drives in his BMW along the Blue Ridge Parkway.

      Joshua may be contacted at joshua.kem@fieldsauto.com or 828.681.9903.

    • Javier Escobar
      Client Advisor

      Throughout his 5 year tenure with BMW, Javier has built a reputation for being thorough and complete.

      Javier Escobar is at the forefront of the fast moving technology wave. With deep technology knowledge, Javier is a champion when it comes to servicing his customers.

      Embracing the core values of integrity, innovation and growth; Javier consistently ranks among the top BMW employees. He is a 4-time "Salesman of the Month" Award winner, as well as receiving the "#1 in Customer Satisfaction" Award on multiple occasions.

      Adding to his total customer service experience, Javier is also the "Back-Up" Business Manager. Helping out when the Business Manager is away from the dealership.

      During his time personal time he can be found enjoying time with his family that includes a retired Italian Greyhound show dog.

    • Jack Cummins
      Client Advisor

      Jack moved to WNC in August of 2009 by way of Long Island, NY. He's in his 27th year of marriage, and still deeply in love with his wife, Heidi. How she has put up with him for this long is simply a miracle.... Jack also has one son who is proudly serving in the USAF. A favorite past time for Jack is reading about history and tales of survival and perseverance. You can also find him socializing with friends in Hendersonville at his favorite local restaurants.

      Jack is new to BMW, but not new to exceptional customer service. He is fun to talk with, and is eager to help in anyway possible.

    • Joshua Moniz
      BMW Genius

      I love what I do, and do what I love. Growing up, I've always helped my Father in the restoration and showing of many classic vehicles. As a kid I just soaked up all the information about cars that I could, and that's now just rolled out into my position here at BMW of Asheville. I call the downtown area of Hendersonville my home, where my family and I refurbished a historic home. My free time is usually spent reading, dancing, and with my two dogs. I have a German Shepherd, and a Belgian Malinois, so there is rarely a dull moment in our home. I'm thankful to be here in this amazing area, and thankful to be working with some really amazing cars.

    • Dave Reiff
      Service Manager

    • Joey Beckham
      Warranty Administrator

    • Joel Ruff
      Service Advisor

    • Norman Locey
      Service Advisor

    • Scott Parker
      Parts Manager

    • Terry Hymel
      Parts Advisor

    • Sarah Hamill
      Office Manager

    • Charlotte Hyatt
      Title Clerk


    Get to know our trusted and talented staff here at BMW of Asheville! Our BMW specialists will be more than happy to sit down with you help with any of our BMW needs. From new and used BMW sales to BMW financing assistance, there is someone here that can help point you in the right direction. If you want to get in touch with any member of our staff go ahead and click through their picture to receive their contact information. You can always contact anyone from our BMW dealership by calling (888) 893-7743 and asking for your preferred point of contact. We look forward to helping you with all of your BMW needs at our North Carolina BMW dealership.