BMW of Asheville

649 New Airport Road Directions Fletcher, NC 28732

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BMW Launches the Latest 3 Series

TThe BMW 3 Series has always been among the company's lineup of signature models, and has been since 1975. Today, it accounts for roughly 25 percent of all BMW sales. The latest 3 Series has now made its way to consumers, and it doesn't disappoint. The current models aim to retain the brand's original image while giving it a more contemporary facelift both in terms of appearance and technology.

The BMW 2015 3 Series will contain a more fuel-efficient engine with plug-in hybrid options available. Other modifications include new LED headlights, a 4G wireless network, and over-the-air…

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BMW to Introduce New Model Colors in Second Half of 2015

Starting in July 2015, BMW will be releasing new color options for its 2015 inventory. So far, the manufacturer has confirmed two new palette options for the Coupe, Gran Coupe, and Convertible falling within the 4 series. Buyers will soon have the additional options of smokey topaz metallic and champagne quartz.

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Why BMW Is A Favorite Luxury Car Brand Among Americans

The first BMW dealership in the U.S. opened its lot in 1975. Fast forward 40 years, and the automaker is now the nation's top seller of luxury vehicles. It is also ranked number 11 in the world's most valuable and successful brands in a 2014 survey by Interbrand.

So what is the company's recipe for success? According to BMW of North America CEO Ludwig Willisch, the key is incorporating a variety of models in its lineup. In his own words, "We don't ever want our customers to grow bored." Starting with just four models in…

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Surprise Your Mom With a New 2015 BMW This Mother's Day

Parents are known for clinging onto their old clunker. Sure, the vehicle may hold a lot of nostalgic value, but it has probably seen its fair share of trips to the mechanic for repairs, not to mention the fact that the miles are really racking up on the odometer. Instead of a vase of flowers this year, why not make this Mother's Day extra special by surprising her with a new 2015 BMW?


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